Black Friday 2026 Information
10 years in the making. Our biggest sale yet.
No code needed. Prices are already marked down, so it's just pick, pop in the cart and go.

Where are we starting?
Three styles. Built differently
Not sure which one? The All-Rounder suits most dogs. Tiny ones who hate things going over their head, go the Step-In.
Front and back d-rings, padded mesh, reflective strips and a lockable clip. The one that does everything. XS-XL.
Shop the All-RounderFully adjustable fit for growing pups and in-betweeners. Neck clip on some designs. XXS-L.
Shop the AdjustableStep in, clip up, done. For little dogs with big opinions about things going over their head. XXS-L.
Shop the Step-InNot sure on size?
Measure chest and neck, check the guide, and if your pup sits between sizes, email us. We reply as fast as possible (and we'll never say no to a dog photo).
Sat 28 Nov. We turn 10.
We're celebrating our birthday weekend with you, and we've got something planned. That's all we're saying for now.
Two best friends. One Great Dane problem. Ten years later.
Emma couldn't find anything that fit both her Great Dane and her Frenchie, so we made it ourselves. A decade on, we're still two dog-obsessed besties from Brisbane, and this sale is our thank you for being here for it.
The need-to-knows
Monday 30 November at 11:59pm AEST. However, once something sells out - it most likely won't be restocked. So we suggest placing an order for anything you have your eyes on as soon as the sale starts!
Nope. Sale prices are already applied at checkout.
Unfortunately not - all prices are marked and any further discounts cannot be applied. All discount codes will be disabled during the sale.
Yes, there are a couple of items/products excluded from the Black Friday Sale. These are:
- Gift Cards
- Personalisation Fees
- Embroidery Fees
- Premium ID Tag Coating Fees
- Extravaganza Boxes
- BLD Sling Bag
- Shipping Protection
- Bundles
We ship Australia-wide and worldwide, and cut-off dates vary depending on where you are. Check the dates for your location before you order.
See our Christmas delivery cut-offsDuring our sale we unfortunately have to increase the free shipping threshold from $150 to $200.
Unfortunately anything that is marked as FINAL SALE is non-returnable. We cannot accept returns, refunds or exchanges on these items, so please choose carefully.
Read our full returns policyUp to 90% off. Not for long.
The Black Friday Sale ends Monday 30 November at 11:59pm AEST.
Shop the sale