Introducing Chunky Charms: Personalised Letters for your Collar & Leash

No engraving, no wait - just slide them on and go

If you've spotted "BOLT" and "HARVEY" spelled out in pink on a couple of collars around here lately, that wasn't a filter. That's Chunky Charms (or Chunky Letter Charms, if you want their full name), and they're nearly here.

We get asked constantly whether we do personalised collars or leashes (because we can personalise your harness, bandana and pet mat). Engraving takes time, embroidery isn't cheap, and neither one lets you change your mind. So we're launching something that solves all three - little silicone letters that slide straight onto any collar (or leash), no tools and no waiting required.

Here's everything you need to know before they land.

What are Chunky Charms?

Chunky Charms are exactly what they sound like - chunky, soft silicone letters (about 35mm high) that slide onto the webbing of any collar. Spell out a name, a nickname, or honestly whatever you want - we won't judge. They slide on and off, so you're never locked in.

• 🐾Made from durable, waterproof silicone
• 🐾One size, and it fits every collar width we sell
• 🐾Sold individually, so you only buy exactly the letters you need

How to use them

Grab any of our collars (we'd point you towards our waterproof range first - it's the perfect match, since the letters are waterproof too), work out how many letters you need, and slide them straight onto the strap. If you change your mind on the name, the colour, or you're just bored on a Tuesday, pull them off and start again.

When adding to your collar, you may need to use a bit of man-power to get over the buckle and hardware, but the silicone does stretch over to fit.

The colours

Chunky Charms will launch in 6 colours, so you can match your dog's collar, clash with it on purpose, or just pick whatever's their favourite.

Sizing - one size, every collar

Chunky Charms will be launching in a single size (about 35mm high) that's designed to fit every collar we sell, from XS to L. So however big or small your pup is, the letters are one less thing to size up for. Note: we're aiming to introduce a smaller size eventually - but as this is a new product, we need to test the market first.

Pricing

Chunky Charms are $4.95 each and sold separately to the collar itself. Quantity discounts will be available if you want to purchase multiple letters.

Want to be the first to know?

Join our new product launch mailing list to be the first to know when they're available to shop.